Creating a tech blog opens doors to sharing knowledge, building your professional brand, and connecting with like-minded developers and technologists. However, choosing the right platform can make the difference between a blog that thrives and one that struggles with performance issues, security vulnerabilities, or maintenance headaches.

The platform you select will influence everything from your site’s loading speed to its search engine visibility. Some options excel at simplicity but lack customisation, while others offer unlimited flexibility at the cost of complexity. Understanding these trade-offs helps you make an informed decision that aligns with your technical expertise and long-term goals.

This comprehensive guide explores seven excellent platforms for launching your tech blog, ranging from beginner-friendly solutions to advanced development frameworks. Each option comes with distinct advantages, and we’ll help you identify which one matches your specific needs, technical background, and content strategy.

Static Site Generators: The Performance Powerhouse

Gatsby: React-Powered Excellence

Static site generators represent the gold standard for tech blogs, and Gatsby stands out as a premier choice for developers familiar with React. This platform transforms your content into lightning-fast static files during the build process, eliminating the need for database queries or server-side processing when visitors access your site.

Gatsby sites deliver exceptional performance because everything is pre-rendered when the application builds and deploys. This approach means your readers experience instantaneous page loads, while search engines can easily crawl and index your content. The absence of server-side vulnerabilities provides an additional security layer that traditional content management systems cannot match.

The React ecosystem integration makes Gatsby particularly appealing for JavaScript developers. You can leverage familiar tools, libraries, and workflows while benefiting from automatic code splitting, image optimisation, and progressive web app features. The extensive plugin ecosystem covers everything from SEO optimisation to syntax highlighting for code blocks.

GraphQL serves as Gatsby’s data layer, allowing you to pull content from multiple sources, including Markdown files, headless CMSs, or external APIs. This flexibility proves invaluable when your blog grows beyond simple text posts to include project showcases, tutorials with embedded demos, or content from external platforms.

Next.js: Versatility Meets Performance

Next.js offers remarkable flexibility through its hybrid approach, supporting both static site generation and server-side rendering within the same application. This versatility makes it an excellent choice for tech blogs that might evolve into more complex applications or require dynamic features.

The incremental static regeneration feature allows you to update specific pages without rebuilding your entire site. This capability proves particularly useful for tech blogs with frequently updated content, tutorial series, or project documentation that requires regular maintenance.

Next.js excels at image optimisation, automatically serving appropriately sized images based on the user’s device and connection speed. For tech blogs featuring screenshots, diagrams, or visual tutorials, this optimisation significantly improves loading times and user experience.

The platform’s built-in API routes enable you to add backend functionality without deploying separate services. This feature supports contact forms, newsletter subscriptions, or comment systems while maintaining the performance benefits of static generation for your main content.

Content Management Platforms

Ghost: Professional Publishing Focus

Ghost positions itself as a modern publishing platform designed specifically for content creators who prioritise writing and reader experience. Unlike traditional CMSs that accommodate various website types, Ghost focuses exclusively on blogs and publications.

The platform’s clean, distraction-free writing interface helps maintain focus during content creation. The built-in SEO tools, social media integrations, and email newsletter functionality provide everything needed to grow an audience without installing multiple plugins or third-party services.

Ghost’s headless architecture allows you to use its content management capabilities while deploying your frontend anywhere. This approach works well for tech bloggers who want professional publishing tools without sacrificing performance or customisation options.

The membership and subscription features enable monetisation through paid content, making Ghost suitable for tech bloggers planning to offer premium tutorials, in-depth guides, or exclusive industry insights. The built-in analytics provide detailed insights into reader behaviour and content performance.

WordPress: The Customizable Giant

WordPress powers over 40% of all websites, and its extensive ecosystem makes it a viable option for tech blogs requiring specific functionality or design requirements. The platform’s flexibility stems from thousands of themes and plugins that extend its core capabilities.

For tech blogs, WordPress offers specialised plugins for code syntax highlighting, project galleries, and documentation. The large community ensures that most technical challenges have existing solutions or detailed tutorials available.

The block editor (Gutenberg) modernises the content creation experience, making it easier to create rich layouts with embedded code samples, images, and interactive elements. Custom post types allow you to organise different content types like tutorials, reviews, and project showcases.

However, WordPress requires more maintenance than other options on this list. Regular updates for the core software, themes, and plugins are essential for security and performance. The database-driven architecture also demands more server resources compared to static alternatives.

Webflow: Visual Development Power

Webflow bridges the gap between design tools and web development, offering a visual interface that generates clean, semantic code. This platform appeals to tech bloggers who want complete design control without writing extensive CSS or dealing with theme limitations.

The visual editor allows precise control over typography, spacing, and layout while automatically generating responsive designs. For tech blogs featuring complex layouts, custom graphics, or unique visual presentations, Webflow provides unmatched design flexibility.

The CMS functionality supports dynamic content with custom fields, making it easy to create structured content like tool reviews, tutorial series, or project case studies. The hosting platform handles performance optimisation, CDN distribution, and SSL certificates automatically.

Webflow’s e-commerce capabilities enable tech bloggers to sell digital products, courses, or merchandise directly from their site. The platform’s SEO tools and form handling cover most technical requirements without requiring third-party integrations.

Platform-Specific Solutions

Medium: Built-in Audience Discovery

Medium operates as both a publishing platform and a content discovery network, making it an excellent choice for tech bloggers prioritising audience growth over customisation. The platform’s recommendation algorithm helps quality content reach readers interested in technology topics.

The writing experience focuses entirely on content creation, with a clean interface that eliminates distractions. Built-in social features like highlights, responses, and follows create engagement opportunities that standalone blogs must build from scratch.

Medium’s Partner Program offers monetisation opportunities based on reader engagement, though the revenue potential varies significantly based on content quality and audience size. Publications on Medium can expand your reach by connecting with established communities in your niche.

The lack of customisation options means your content appears within Medium’s standardised design. This limitation might concern tech bloggers wanting to establish a distinct brand identity or integrate custom functionality.

Dev. to: Developer Community Hub

Dev. to serves as a community-driven platform specifically designed for developers and technologists. The platform combines blogging capabilities with social features, creating an environment where technical discussions flourish.

The markdown-based writing system appeals to developers familiar with documentation formats. Built-in features like syntax highlighting, embedded CodePen demos, and GitHub integration streamline the process of sharing technical content.

The community aspect sets Dev apart from traditional blogging platforms. Comments, reactions, and discussions often provide as much value as the original posts. The platform’s job board, discussion forums, and networking opportunities extend beyond simple publishing.

Tags and series organisation help readers discover related content, while the platform’s search functionality makes it easy to find specific technical topics. The mobile app ensures your content reaches developers who prefer consuming content on their devices.

Making Your Platform Choice

Assessing Your Technical Expertise

Your comfort level with web development significantly influences which platform will serve you best. Developers experienced with React will find Gatsby’s learning curve manageable, while those new to web development might prefer Ghost’s user-friendly interface.

Consider the time you want to invest in setup and maintenance. Static site generators require initial configuration but minimal ongoing maintenance, while WordPress offers easier setup but demands regular updates and security monitoring.

Defining Your Content Strategy

The type of content you plan to create affects platform suitability. Tutorial-heavy blogs benefit from platforms with excellent code highlighting and embedded demo capabilities. News and opinion content works well on community platforms like Medium or Dev. To.
Think about content organisation and scalability. If you plan to create extensive documentation or complex tutorial series, platforms with robust content management and linking capabilities become essential.

Planning for Growth

Consider how your needs evolve as your blog grows. Starting with a simple platform and migrating later is possible, but it requires significant effort. Choosing a platform that can scale with your ambitions prevents future headaches.

Revenue goals also influence platform choice. If you plan to monetise through courses, products, or premium content, ensure your chosen platform supports these features natively or through reliable integrations.

Setting Yourself Up for Success

Content Planning and Consistency

Successful tech blogs require consistent publishing schedules and strategic content planning. Choose topics that align with your expertise while addressing real problems your target audience faces. Mix different content types like tutorials, opinion pieces, and industry analysis to keep your blog engaging.

Develop a content calendar that balances evergreen tutorials with timely industry commentary. This approach ensures steady traffic from search engines while capitalising on trending topics and breaking news in the tech world.

SEO and Discoverability

Technical content often targets specific keywords and phrases that developers search for when solving problems. Research these terms and naturally incorporate them into your content, titles, and meta descriptions.

Build relationships with other tech bloggers and participate in community discussions. Guest posting, podcast appearances, and conference speaking can drive significant traffic to your blog while establishing your expertise in the field.

Your Next Steps Forward

Choosing the right platform for your tech blog requires balancing your technical skills, content goals, and growth ambitions. Static site generators like Gatsby offer unmatched performance for technically savvy bloggers, while platforms like Ghost provide professional publishing tools with minimal setup complexity.

Start by identifying your primary goal: building a personal brand, sharing knowledge, or creating a business around your expertise. This clarity will guide your platform choice and content strategy. Remember that the best platform is the one you’ll actually use consistently to create valuable content for your audience.

Take time to experiment with your top platform choices. Most offer free tiers or trial periods that let you test their features and workflows. The small time investment in evaluation will pay dividends in long-term satisfaction and success with your chosen platform.